It’s Not about the Features Silly. It’s about the Benefits
Just because a cell phone has video features does not mean that somebody is going to use it.
The simple truth is people are looking for something that is easy to use without jumping through a lot of hoops. They do not want to spend hours on the phone with a tech support person just to get things up and running. We live in a plug-and-play society. Easy is better. That is where the Apple IPhone 4 has hit a homerun.
The Iphone 4 has a video feature that is easy to use. All you have to do is hit one button in the middle of a call and the video feature works - Round wheel.
With the Android phone, you have to sign up and download a third-party application and then launch it every time you want to talk – Square wheel.
Most people will not do that. They would rather push one button and have it work than jump through hoops.
Learning the difference between a feature and a benefit is crucial. The developers of the Apple IPhone understand that . The Android developers are more concerned with the feature.
• A feature is just something that your product has. It could be the color of the products. It could be the design of the product.
• A benefit is what the product does for you and what problem it solves for you. It could be how easy it is to use, how much time it saves you, the ability to connect with others easily or what a thorough job it does.
Once a customer has determined the benefit of a product they will then look at the features to make their buying decision.
So many people in network marketing are focused on features of the opportunity or the product and not the benefits the customer is seeking.
Until you can make a switch in your marketing perspective, you will continue to struggle and be frustrated. What is your perspective? Square wheel or round wheel marketing?
Make sure to sign up for our Newsletter on my Network Marketing For Normal People.com website where we cover topics like this and more to help you grow your network marketing business, home based business or small business.
It’s free. It comes out monthly. You can unsubscribe at any time.
Mark A Sinclair
P.S. Be good to our sponsors because they are good to us.
